The symbolism of using a Butterfly in our logobutterfly

The butterfly is a symbol of transformation because of it’s remarkable process of metamorphosis. Change and transformation are inevitable for all, but it does not have to be traumatic. A journey all people who are touched (direct or indirect), by cancer can recognise.

Butterflies represent rebirth and a new beginning. This we believe is what our vision for each patient is, to triumph over cancer, no matter what the odds.

In ancient mythology, the butterfly stands for wisdom and everlasting knowledge. Wisdom we can only pray for daily, to be the best we can be for our patients.

Around the world, people view the butterfly as representing endurance, change, hope, and life – characteristics that are crucial to everyone in our practice, the staff, patients and family alike.

Like the butterfly, we are all on a journey. On this journey we encounter endless turns, shifts, and conditions that cause us to metamorphasise. From egg, to the caterpillar (birth), to the chrysalis or cocoon (death/disease), to the butterfly (the resurrection) emerging in her unfurling glory to triumph against all odds. This journey of inevitable change is even harder for the cancer patient.

However, all change is good - even if it may not seem so at the time. The butterfly unquestioningly embraces the chances of her environment and her body. Change is what life is made of and it is necessary to grow and learn.

This unwavering acceptance of the butterfly’s metamorphosis is also symbolic of faith. The butterfly beckons us to keep our faith as we undergo transitions in our lives. She understands that our fear, pain and anger are useless against the turning tides of nature.

We see this same unwavering courage in our patients’ journeys. Life changing to such an extreme, they too are unrecognizable at the end of the transformation and often emerges as spectacular as the beautiful butterfly, a complete metamorphosis.

In some cultures the butterfly is also considered to bring luck. We have the skill, the knowledge and the experience, our patients have the courage, it can’t hurt to have a little luck in their favour too!

At our journey's end we are inevitably transformed - not at all the same as when we started on the path, the same but better and stronger for it.

Dr Alberts, Bouwer & Jordaan Inc.

The Alberts, Bouwer & Jordaan practices and clinics are spread across Gauteng and the North West Province and offer the most advanced treatment methods available worldwide. We pride ourselves in our quality and the standard of care given by our doctors, nurses and support staff who treat all our patients with professionalism, compassion and understanding, providing the most effective treatments and therapy.

After hours contact details:

Radiotel: +27 (0)12 333-6000

(for all practices except Klerksdorp)

PO Box 12555, Hatfield, 0028

Download documents:

Manual in terms of section 51 PAIA ACT [1]
Manual in terms of section 51 PAIA ABJ [2]